Sales video script for talking to camera

How long it should be

At 140 words per minute, two minutes is 280 words. Some viewers leave early, so get the offer itself into the first half and use the second half for the reasons to say yes.

A 15- to 30-second ad needs its own, shorter script: the problem, the offer and the ask, nothing else.

The structure

1. Call out the viewer

   The first line says who this is for, so the right people stay and the wrong ones leave early.

2. The problem, in their words

   Use the phrases customers use on calls and in messages, not industry terms.

3. The offer and how it works

   What they get, then three plain steps. Steps make an offer feel doable.

4. Proof

   One real result, told with the person’s permission, or something you can show on screen.

5. The doubt

   The objection you hear most, said out loud and answered honestly.

6. One ask

   One action, and what happens straight after they take it.

Example: a personal trainer’s beginner course

A personal trainer records a video for his website and social posts to fill the next intake of a small-group course.

231 words · about 1 min 39 s at 140 words per minute

[look at the lens]

If you're over fifty,
you've been told to get stronger,
and you have no idea where to start in a gym,
this is for you.

[beat]

I'm Graham,
and I've been a personal trainer in Norwich for twelve years.

Here's what I'm offering:
an eight-week strength course
for complete beginners over fifty,
in groups of six,
twice a week.

It works in three steps.

First, we meet one to one,
and I check how you move,
so nothing in the plan hurts.

Then, you train with the same small group,
same time, same faces, every week.

And finally, in week eight,
we repeat the tests from week one,
so you can see what's changed.

[pause]

Last spring, one of my clients, Maureen,
came in unable to get up off the floor
without holding on to a chair.
By week eight, she could.

Now, you might be thinking:
"I'll be the oldest and the slowest,
and everyone will be watching."

Honestly, no.
Everyone in the group is over fifty
and new to this.
Nobody's watching anyone except me.

[slow down]

So here's what to do next:
tap the link and book a free fifteen-minute call.

Once you do, I'll ring you,
ask about any injuries,
and tell you straight if the course is right for you.

The next group starts on the third of March,
and it has six places.

I hope to see you there.

Opening a script in the browser replaces the one saved in the online teleprompter on this device. Nothing is uploaded.

Tips for selling to camera

• Talk to one person

  Write "you", never "you guys" or "everyone". Each viewer is watching alone, usually on a phone held a foot from their face.

• Say the offer early

  If the offer arrives in the last 20 seconds, most viewers never hear it. Name it before the first minute is out.

• Only use proof you can stand behind

  A made-up testimonial is easy to spot and, in an ad, can break advertising rules. Use a real result, with the person’s permission, or show the thing working.

• Answer the objection you actually hear

  Look through your sales calls and messages. The doubt people raise most is the one to put in the script, in their words.

• Use a deadline only if it is real

  Viewers notice when "only three places left" never changes. A real start date or limit is enough.

• Rehearse until you could say it without the prompter

  Then the prompter keeps the details exact (dates, what is included) while you sound like yourself. If you ad-lib a line, voice scroll in the app waits for you to come back to the script.